Sir Richard Branson-Virgin Boss

"Entrepreneurs-meet the developing world

Smile and say:"the worst the crisis,the greater opportunity.".That's Sir Richard's view of the recession.It might be yours,too,if you were just finishing your lunch of chilled champagne and grilled lobster on your private,sun-washed beach.But then nobodo offered the Virgin maestro his own Caribbean island.Nor the chef.Nor the maseuse waiting for him under the palm tree.

Sir Richard knows a thing or two about recessions-he reckons he's lived through a handful of them,and if he's sure of one thing,it's that recessions provide an abundance of opportunities.

"A good entrepreneur,very early in life,thinks of the world as one place,",he maintains.Chase after the opportunity wherever it arises.With a wry smile,he nuances that old advice,saying you might do better yet to hop on a Virgin Atlantic plane.He shares the emerging consensus that developing countries will lead the world economy out of recession,and that returns on investments will be higher there for the foreseeable future.That's where to look for the next dawn."

Sir Richard Branson tried to prove that there are plenty of opportunities to make a business be more successful and suitable for the crisis.His opinion shows people just need to catch a chance and have a relevant business idea to suit the credit crunch.

Virgin Group Ltd is a branded venture capital organisation founded by British business tycoon Sir Richard Branson. The core business areas are travel, entertainment and lifestyle, among others. Virgin Group's date of incorporation is listed as 1989 by Companies House, who class it as a holding company, however Virgin's business and trading activities date to the 1970s. The net worth of Virgin Group Ltd as of September 2008 is £5,010,000,000.So that,Virgin is quite well-known brand.

In my own idea,I think he's definetely right.There are many opportunities for many businesses to be better.The main key point is the price.In reccession,the lower price,more people will buy your products.So the only way to increase sales,is increase the volume and sell it with a low price.People might not buy expensive and high quality products like giffen goods because their income is low.

For example: supermarkets might have more customers because it sells cheap products.In stead of going to pubs and buy expensive can of beers,consumers may buy those inferior goods in the supermarket because of the low price.Therefore,in the crisis period of time,supermarkets,which is one of the examples,will have an opportunity in business