Evaluation a business idea:DIGIWALL

Another new business idea has been created which I think is very impressive.In stead of sitting in front of a computer and playing video games with food...this business idea gives us an opportunity for playing a useful video game and at the same time enjoying ours hobby,climbing on the wall.Kids are active and they like to jump and playing outdoors.But they are addicted to the video games as well and demand for video games in the age of kids and teenagers is very high.So that,this idea connected 2 things together to make children and teenagers be satisfied and the best thing is it also help customers to be aware of obesity,which is a 'market failure'.

This new attractive game called Digiwall.Digiwall is a gigantic computer game in the form of a climbing wall that boosts the fun factor and adds value in science centres, theme parks, hotels and shopping malls. An unusual, eye-and-ear-catching installation that grabs attention and attracts more visitors. Ideal for families, yet fun for people of all ages. An attraction for play and laughter.

Designed for use in public places like museums and shopping malls, DigiWall is a climbing wall with high-end surround-sound whose grips include both lights and sensors that react when they are touched. A variety of games, contests, challenges and creative experiences are possible on the wall as a result, using a combination of visual and audio feedback and body movements. Games currently available, for example, include simple ones based on physical activity and speed as well as more complex ones involving flexibility, bodily control and tactical skill. New games are also being added all the time, the wall's Swedish maker says. When not in use, DigiWall becomes a decorative sound and light installation.

Much like Wii, location-based games and gyms that use games to keep kids moving, DigiWall could be another weapon in the battle against childhood obesity—not to mention a novel and entertaining public attraction. Kid-friendly restaurants, stores, malls, museums—even airports or schools.

*Advantages:

• Decrease obesity.
• Made poeple be more active
• Could be located in the public places.

*Disadvantages:

• Many competitors such as games in the theme parks.
• Just for young people.
• Cost of the rent is high.