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Oxford, United Kingdom
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Tuesday 10 February 2009

Pop-up restaurant,10m up a tree!

Restaurants on the high buildings,near the sea or on the boats are becoming too familiar.Now the new business idea comes with the restaurant built up on the tree.You can look at the city or natural view on the big tree and with natural sounds,wind,air and the view of the world.Why not to try it and feel when like..."Tarzan".And what is special and how it has been made to make such a big amount of customers for it?Now all seats are appropriated and have booked a lot too.

Located near Warkworth, about 45 minutes north of Auckland, the Yellow Treehouse is a pod-shaped restaurant that was built as part of a marketing promotion by the New Zealand Yellow Pages to prove that all the suppliers for any project can be found through its listings. Serving as a case in point, the restaurant opened Jan. 9 and will stay open to the public only through Feb. 9, according to the original plans. The Yellow Treehouse was designed by Pacific Environments Architects and is situated above an open meadow and meandering stream on the edge of the woods. It sits almost 10m wide and over 12m high, with the split-level floor sitting 10m off the ground. Acrylic sheeting makes the mostly wood structure weather-resistant, and access is via a 60m treetop walkway. Inside, the restaurant seats 18, with kitchen and bathrooms on ground level. Lunch, dinner and afternoon tea are served, but currently, all seatings are completely booked. The project is currently considering whether to keep the restaurant open beyond the original plan, according to its website. Meanwhile, its exact location is disclosed only to those with booked seating, making idle sightseeing impossible for the masses.

*ADVANTAGES:
  • The recent idea with a natural resources
  • Quite mystery and people want to try.
  • Don't need to have....a cost of renting.
*DISADVANTAGES:
  • Customers are not really trust the safety on the tree.
  • The price of the meals could be high
  • If people comes into that restaurant...and then the price is too high ...they couldn't come out...because of the height of the tree...=)))

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