Again,we are talking and evaluating about vending machines.But this new idea is about sports!Nike soccer balls vending machine.We all know,football is king of sports.So most of people like football,and the most important thing that we must have to play successfully is a ball.An excellent outdoor/guerrilla campaign for Nike Football in Singapore to promote the idea of football anytime/anywhere. Footballs vending machine placed were placed in high-traffic urban spots, such as metro stations.There's still some problems when decide to play football,like there's a yard,but we don't have a ball.So this new kind of vending machines is a good idea to help to develop the brand and sell more products.
The strengths:
1)Sells more products
2)Don't need need sellers and labours,sells automatically
3)Could increase name brand recognition for Nike’s soccer shoes, clothes, and other equipment.
4)Placed were placed in high-traffic urban spots, such as metro stations
The Weaknesses:
1)Need a good location
2)Pay for the place
3)Can be crashed by vandals
4)Maybe the quality of a ball is not good
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