Case study question 2

*Using examples,discuss the extent to which appropriately set functional objectives and well-planned trategies might help Sainbury's achieve its corporate objectives

• Space growth-10% new space by March 2010.
• Development of grocery and non-food ranges.
• Costs -cost savings of 155 million pounds in 2007/08,thereafter ongoing cost savings to offset half their operating cost inflation
• Channel growth through online and convinience expansion
• Profit-profit growth flowing through at a percentage rate in high single digits
• Sales growth-total addition sales of 3.5 billion by March 2010
• Capital expenditure of 2.5 billion by March 2010
  
• Cash flow neutral over 3 years

To achieve it's corperative objectives Sainsbury has to maximise its profit and increase their reputation.

By increasing it's profit the company has to increase their sales.For example:"reaching more customers through additional channels" so more customers will come..more products they will sell...the sales increased.
Or by lower the cost it may also increase the profit."Cost savings of 155 million pounds in 2007/08""OR "capital expenditure of 2.5 billion pounds by March 2010" which can be a miinimum investment to have the lowest cost.

To increase their reputation,for example:" great food at fair prices: to build on and stretch the lead in food."Of course for a customer,the factors that they care most is the price and the quality.By that way,with a cheap price,more people will join to be Sainsbury's customer,and the reputation of the supermartket of course will be improved.OR " Channel growth through oonline and convinience expansion",by internet more people might know about Sainsbury because interenet is very well know and well used in the last 20 years.OR" growing supermarket space will encourage and attrat consumer to be satisfied and the image of the supermarket will be good and it's beneficial for the supermarket's reputation:D