Boom for online fashion firm ASOS (^_^)

Online fashion retailer ASOS has reported strong growth in both sales and profits, despite the recent economic slowdown.

The company said pre-tax profits during the six months to October rose 68% to £4.1m ($6.07m).

ASOS, formerly known as As Seen on Screen, sells cut-price versions of designs worn by celebrities.

The firm, which saw sales jump 107% to £67.5m in the period, said it was cautiously optimistic about the future.

ASOS also said its sales were up 104% for the seven weeks to 16 November compared with a year ago.

ASOS online fashion firm succeded very quickly!Why???...Here are the way to solve it out!

• Possible reasons for the success of ASOS:

People want to wear and buy famous clothes and celebrity's stuffs.Even their income is low,they still buy expensive and famous clothes.So why not to buy in this firm....Online fashion firm which is much more cheaper.

• Who the main competitors are:

The main competitors will be other famous fashion brands and firms.Because customers won't really believed in quality of the clothes if the price is cheaper.And sometimes famous brands will have discount.So that,they will compete each other by the price and the quality.

• Strengths and weaknesses:

*Strengths:
_Price is cheap
_Many customers,high demand
*Weaknesses:
_Not sure about the quality.
_Many competitors.

• What steps can they take to ensure continued success?

_COntinue in low pricing
_MAke sure the quality is good
_Opening a bigger business,such as not only selling celebrity's clothes....